Are you planning to
operate a Coffee Cart ? Then this information is for you.
Coffee Carts of Melbourne can show you how to maximise
the potential of a Coffee Cart and how to prevent
mistakes that may cost you hundreds of dollars or even
threaten the existence your business!
As with any other business, the choice of location in
placing your Coffee Cart will be the single-most
important factor for the success of your Coffee Cart
business. You can have the best looking Cart in the
world and serve the best tasting coffee but if your
prospective customers cannot see you or get to you
easily then you won't do any business.
Coffee Cart Business Sense
Your Coffee Cart
"Business Success", or lack of it, will depend
mostly on cart location, not on the brand of the
cart, the espresso equipment, or coffee that you may
Before you invest any
money in any cart or equipment, you should secure
the location where to put it; otherwise like many
people who go into business without doing their
homework you may be serving cappuccinos to your
neighbours from your garage;
Once your location is
secured, you should do everything possible within
your means to maximise its potential, that is, to
sell the most number of drinks in order to derive
the most profit from the location. After all, we
assume that you are in the business of making money,
Some Coffee Carts seem
to do everything possible in order not to sell too
many coffees. They have "too extensive" menus which
don't make sense to potentially new customers; they
have no idea how to prepare promptly and correctly
for better taste; their prices are sky-high and they
surround the Coffee Cart with too many choices
making customer decisions difficult.
customers. Are they going to be sitting down nearby
and drinking their coffee or are they on the move
and in a hurry. If you can understand their needs,
you can target your Coffee Cart to ensure those
needs are best met.
What are the best
opportunities and locations for Coffee Carts?
Store owners all over the country may have excellent
opportunities to increase their morning business by
placing Coffee Carts outside their entrance (you must
get permits from the local health department and local
councils). We have seen Coffee Carts inside hardware
stores, supermarkets, book stores, outside in malls, in
amusement parks, airports, lobby's of large office
buildings, hospitals, schools and universities,
departments stores, etc, etc, etc.
Of course being the owner of a business and placing a
Coffee Cart there makes it much easier than for someone
looking for a Coffee Cart location in somebody's else's
business. If you are the owner of a business and you
place a cart on your property, you are not going to
evict yourself out should you make your Coffee Cart
business a success! Unfortunately, unless a cart
location has a long-term lease, which is unlikely, that
is what may happen in many instances. The moment your
cart starts making real money, you will be asked to
leave and the next thing you know the partner or some
other relative of the owner/property manager has his/her
Coffee Cart in your position - benefiting from the
customer base you have created.
So, before you invest anywhere from $20,000 upwards for
a Coffee Cart, make sure you have a good and secure
location! What is the best location for a Coffee Cart -
the foyer of a large office building would be our first
choice. The administrator is not concerned about the
rent the complex may derive from your Coffee Cart, but
they want to make their environment more attractive to
the office staff and visitors, and if you do a good job
they are not going to ask you to leave. There are
countless examples of Office based Coffee Carts making
excellent sales ($750.00 a day and sometimes up to
$1,500.00 per day).
For example: If you sell 200 cups ($400-$500 depending
on the price you set) and you work the Coffee Cart
yourself, you probably will be able to put in your
pocket around $200-$300 a day.
Where do you start?
Find a prospective
location, talk to the owner/manager, check with the
health department for local regulations. If
everything checks out, contact us to further discuss
your location, equipment, needs, product, etc. There
is no charge or obligation for this service.
We only sell Carts and
Equipment. However we will be able to assist you
with your total business concept.
Depending on your
circumstances, you may lease the cart and equipment
depending on the type and size of your business
Once you have your
location and Coffee Cart, to maximise your chances
of success, you should learn all about coffee
making. That is where we come in. As part of our
product and service we will teach you how to start
your business, advise you on the best products to
use in your location, train you and all your
employees in all phases of the business, including
on how to prepare coffee for better taste.